The Premiere Website For Police News In Texas

          
The Most Viewed Police News Website In Texas
 

HOME PAGE

 

ABOUT US

 
 
SUBSCRIBE HERE
 

BUSINESS DIRECTORY

 
ADVERTISNG HERE
 

AMBER ALERTS

 

EVENTS

 

CONTACT US

 

CLASSIFIED ADS

 

EMPLOYMENT

 

NATIONAL NIGHT OUT
2013

 

WE GET LETTERS

 

VISIT OUR SUBSCRIBERS

 

HELPFUL LINKS

 
TEXAS MOST WANTED
 

PHOTO GALLERY

 

RECORDED 
INTERVIEWS

 

ARCHIVES

 

POLICE TO CITIZEN

 

RECOMMENDED
READING

 

SOUND-OFF

 

YOUR WEATHER

 

Texas firm’s ‘Serial Killer’ ad has truckers up in arms
San Antonio
   
 
More Today's News:
ߦ   Ben Taub Hospital shooting leaves 2 dead
ߦ   Ottawa Shooting Wounds Candadian Soldier At War Memorial [PHOTOS]
ߦ   EMPLOYMENT - Law Enforcement Positions
ߦ   Anti Texting & Driving Event - October 30
ߦ   Arrests Made During Cocaine Search Warrant Execution
ߦ   Austin SWAT Standoff Ends in Suicide
ߦ   Bryan Police Investigate Homicide
ߦ   Burglar Captured After Officer Fires At Him
ߦ   BUSTED & CUFFED - Some who didn't get away
ߦ   City of La Marque Seeks Police Chief/Emergency Management Coordinator
ߦ   Court Says Parents of Facebook Phony Can Be Liable for Defamation
ߦ   Daily Bulletin - Arrests - Galveston County
ߦ   DEA Announces Texas Arrest Of Gulf Cartel Leader
ߦ   Deputies Arrest Man For Sex Crimes Against 13-Year Old Girl
ߦ   DMV Agreement Authorizes Registration Holds For Traffic Warrants
ߦ   Federal jury sides with whistle-blower against Dallas-based Trinity Industries; damages could top $800 million
ߦ   Fort Bend County Trial Info
ߦ   Four Laredoans Arrested in Money Laundering Conspiracy
ߦ   Galveston Police Department and Chamber Partner for “Downtown Safe”
ߦ   Galveston Police Release Video of Hometown Bank Robbery Suspect
ߦ   Georgia Man Convicted in El Paso In Kidnapping Case
ߦ   Grand Jury Indictments - Week 1 - Galveston County
ߦ   Hunt For Attackers in College Station Stabbing
ߦ   Jury Finds Texas Windstorm Insurer Adequately Paid League City for Ike Claims
ߦ   Law Enforcement Training for Texas Towing Law
ߦ   Man Arrested In Indiana Murders May Be Connected To Austin Slayings [WATCH]
ߦ   Man Robs Bank Across Street From Police Headquarters [PHOTO]
ߦ   Man Wanted For Child Sex Assault in Alabama Arrested in Galveston
ߦ   Man Who Assaulted Police Officer Arrested
ߦ   Missing,Abducted and Lost Children
ߦ   Pair Of Alabama Fugitives Captured In Galveston County
ߦ   Patrol Report - Corpus Christi Police Dept
ߦ   Police Depression: The Silent Killer
ߦ   Positive Ideas vs. Negative Campaign
ߦ   Waco-area man's guilty plea to 1986 arson murder of sons ends long fight over fire science
ߦ   MOST WANTED - Galveston County Sheriff [Updated Oct 21]
ߦ   MOST WANTED - Harris County Sheriffs Office (Updated Oct 17]
ߦ   MOST WANTED - Texas City Police Department [Updated Oct 7]
ߦ   14-Month Bribery Term For Former Police Dispatcher
ߦ   Aransas Pass Police Probe Gang Related Shooting
ߦ   Burglar Dies in Custody - Dallas Police Department
ߦ   Burnet County Authorities Seize Drugs, Firearms Make Arrest
ߦ   BUSTED & CUFFED - They're In The Jailhouse Now
ߦ   Chief's Weekly Update - Lewisville Police Department
ߦ   City, church and private donors help Louise Troh start over
ߦ   College Station's New Police Chief
ߦ   Daily Bulletin of Arrests - Galveston County
ߦ   Former Dewhurst Campaign Worker Guilty of Embezzling Campaign Funds
ߦ   Galveston County Beach Water Advisory
ߦ   Galveston Resident finds another Treasure
ߦ   Hitchcock Police Chief Sworn Into Office
ߦ   Information Letter - Texas Dept. of Aging & Disability Services
ߦ   Man Sentenced for Defrauding Wichita Falls Couple of Their Life Savings
ߦ   Man Sought For Shootings At New Braunfels Police Officer
ߦ   Mayor's Report - League City Council Meeting

   Next >>
 
Search Archives:
A Texas law firm’s recent ad in a national magazine has the trucking industry in an outrage. serial killer

The ad calls truck drivers “serial killers,” and urges individuals that have been involved in wrecks with big rigs to contact Villarreal & Begum Law Firm in San Antonio to file lawsuits against truckers and trucking companies.

Running in the men’s magazine Maxim in June, the ad shows a red 18-wheeler with the tagline “Serial Killer” above it and states “3,561 people died on America’s highways last year. Another 2.36 million were injured. You need a law firm you can Trust. You need Experience. You need Strength. You need Villarreal & Begum. …”

Citizens Against Lawsuit Abuse of Central Texas chair Jill Shackelford called the ad “tasteless.”

“Even in a state known for embracing legal reform, lawyers will continue to troll for lawsuits,” Shackelford said in a statement.

In addition to legal reformers, the ad drew the ire of trucking industry groups. villareal & begum

A spokesman for the Owner Operator Independent Drivers Association said the ad “defames” an occupation that performs a critical service to the country, and called it “one of the most offensive injury attorney advertisements we’ve ever seen.”

An industry forum, The Trucker, picked up on the ad and it went viral, eventually causing major truck stop chains to remove the magazine from their shelves.

After receiving complaints, Maxim said it is “aware of and appreciates the wide readership of truckers,” and is taking “aggressive action” to remove the advertisement.

“In the June 2014 issue of Maxim, a legal firm ran an advertisement about truckers that was offensive,” wrote the magazine staff in a statement. “The ad in Maxim does not reflect the beliefs or opinions of the people at this magazine …”

The magazine also said it had recently begun operating under new ownership, and that new procedures are being implemented “so that no such negative advertisement or editorial content will ever run in Maxim magazine.”

After the negative reaction to the ad, Villareal & Begum posted an apology on the firm’s website, admitting the ad was “in-artfully created” and the firm “could see how it may have caused our message to be misconstrued.”

The attorneys said it was never their intent to “disparage the hard working Americans that drive tractor-trailers for a living.”

“Our intent was to reach out to those individuals who have been involved in catastrophic accidents as a result of irresponsible drivers,” the site states.

“We recognize the service that truck drivers provide to this nation and acknowledge that most truck drivers are safe and responsible drivers. There are, however, few drivers that do not always live up to the standards promulgated by state and federal agencies and end up hurting innocent people who, in turn, deserve adequate representation. It is the victims of catastrophic trucking accidents that we intended to reach and not our intent to offend law-abiding citizens that drive tractor-trailers for a living. We apologize that the wording of our ad has offended you and your family. In response to your and others’ objections, we have instructed our marketing department not to use that ad in the future.”

Despite the apology, truck stop chains Travel Centers of America/Petros and Pilot Flying J pulled the Maxim edition from their stores.

In a statement, Pilot Flying J said the company “does not believe (the ad) accurately depicts professional drivers.”

The American Trucking Association, in a letter to Maxim, called the ad and the magazine’s decision to run it  “absolutely appalling and outrageous.”

The association suggested that Maxim offer the industry complimentary advertising space in its next issue to run a “truthful advertisement” about the safety of the trucking business.

Information from Southeast Texas Record

 


Post a comment
Name/Nickname:
(required)
Email Address: (must be a valid address)
(will not be published or shared)
Comments: (plain text only)
Printer Friendly Format  Printer Friendly Format    Send to a Friend  Send to a Friend    RSS Feed  RSS Feed
  Share   Share link on Twitter Tweet  
© 1999-2014 The Police News. All rights reserved.